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GLOW ERA

Betaine

Betaine is one of the primary natural compounds extracted from sugar beets, which are a rich source of it. This substance helps regulate moisture in cells, preventing dehydration, and acts as an osmolyte—meaning it protects cells from moisture loss in stressful conditions, such as dryness or high temperatures.

Moreover, betaine derived from sugar beets has soothing and anti-inflammatory properties. It helps reduce skin irritation and is especially effective in products for sensitive skin. It is also biodegradable, making it a sustainable choice for cosmetics, while its mild properties make it ideal for shampoos, creams, and moisturizing products.